Oishi, Sushi Restaurant

Brand Identity & Strategy

For Oishi Sushi Restaurant, the objective was to create a mature yet attractive design that appealed to an older younger and older audiences. Oishi wanted to break free from the “taboo” of the traditional asian cusine aesthetic that’s often found in the industry.

During our consultation, they determined they wanted to rebrand their initial concept and decided to what they felt like represented them more accurately.

The outcome was a well developed design design that’s easy on the eyes. Color was used in the packaging , digital assets and branding guidelines.

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