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Hi, I'm Zaida 👋
craft scalable UX
I
for products & mission-driven brands.
I’m a coffee-loving human passionate about creating intuitive, data-informed design systems that drive conversion, clarity, and trust.
About me
Always designing, always learning—great UX happens when you least expect it. Digital creator, problem solver, AI enthusiast, and forever curious about what’s next.
Design Solutions
Featured Work
How I work
Design Method
I design user experiences that are not just functional but engaging and memorable. My work blends modern design principles, AI-driven insights, and a deep understanding of user behavior, ensuring that every interaction feels intuitive and seamless. Whether refining a design system, optimizing workflows, or crafting a bold new interface, I’m always focused on making digital experiences both effortless and meaningful.
What I bring to the table:
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AI design engineering
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Art direction & brand strategy
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Creative vision & brand development
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Critical thinking & problem solving
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Instructional design & accessibility
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Front-end development
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UX/UI design process
From colleagues
Kind Words
Ryan Paz
Product Manager, Strategic Partnerships
If you're looking for a stellar product designer, I highly recommend checking out Zaida. Her innovative approach to user-centric design, keen eye for detail, and strong UX/UI background consistently deliver exceptional results.
Erin Morrell
Associate Dean Student Engagement
Zaida is a talented designer as well as a skilled photographer, videographer and video editor. She is very essential to work with and the quality of her work is extremely high. I’d recommend her all day to help you!
Bryan Thomas Sellers
VP of Product Design
I’ve had the pleasure of working with Zaida for several years across a variety of projects, and I can confidently say she is an outstanding professional. Her consistent kindness and willingness to jump in wherever needed has made a significant impact on our teams. Zaida brings a proactive, can-do attitude to every task, and her collaborative spirit is both refreshing and inspiring. I highly recommend her as a dedicated and versatile team member.
Andrew Goldstein
VP Marketing Sales
Zaida excels in creating compelling brand identities and her innovative approach to digital marketing. Consistently enhances brand visibility and engagement. Her skills make her an invaluable asset to any team.
Gabriel Perez
Marketing Manager, Management
I had the privilege of working with Zaida. Her contributions were truly transformative. She designed and developed high-performing, visually engaging websites across diverse industries, ensuring seamless user experiences.
Danilo Alvarenga
Head of Product
Zaida was a pleasure to work with due to her positive and collaborative spirit and a vital asset to our Shift4Shop team. During her time at Shift4, she led the design of the SkyTab Website Builder from scratch, significantly enhancing our platform’s usability and efficiency. Her expertise in UX research and commitment to user-centric design solutions were key in ensuring a seamless user experience across our digital platforms. She consistently demonstrated her ability to transform complex requirements into intuitive tools, making a lasting impact on our product offerings. Her input and design background will undoubtedly benefit any future projects she undertakes.
CONTACT
Let's create something extraordinary together.
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